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Buell Motorcycle Company was an

American motorcycle manufacturer

based in East Troy, Wisconsin, and was

founded in 1983 by ex-Harley-Davidson

engineer Erik Buell. Harley-Davidson

acquired 49% of Buell in 1993, and

Buell became a wholly owned subsidiary

of Harley-Davidson by 2003. On

November 17, 2006, Buell announced

that it had produced and shipped its

100,000th motorcycle.

On October 15, 2009, Harley-Davidson

announced the discontinuation of the

Buell product line as part of its strategy

to focus on the Harley-Davidson brand.

The last Buell motorcycle was produced

on October 30, bringing the number

manufactured to 136,923.

In November 2009, Erik Buell

announced the launch of Erik Buell

Racing, an independent company run by

Erik Buell which initially produced race-

only versions of the 1125R model, then

subsequently offered an updated

1190RS model for the street or the track,

and is currently producing a further

improved 1190RX model which is also

intended for street and/or track use.

July 1, 2013, Hero MotoCorp, an Indian

motorcycle giant, acquired 49.2% stake

in the company for $25 million. The two

companies announced that EBR will

distribute Hero motorcycles and

scooters in North America starting in the

summer of 2014.

April 15, 2015, Erik Buell Racing filed for

bankruptcy protection and ceased all

operations including closing down their


The first Buell motorcycle, the RW750,

was built in 1983 purely for competition

in the AMA Formula 1 motorcycle road

racing championship. At that time, Erik

Buell was a top contending privateer

motorcycle racer. After completion of the

first two RW750 racing machines, one of

which was sold to another racing team,

the Formula 1 series was canceled. Erik

Buell then turned his focus towards

racing-inspired, street-going machines

using engines manufactured by Harley.

In 1987 Rockville Harley-Davidson in

Rockville, MD (now Battley Harley-

Davidson / Battley Cycles in

Gaithersburg, MD) became the world’s

first Buell dealership and the owner,

Devin Battley has Buell #1, an RR1000