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There is a rumble building on the horizon in

anticipation of the 76th Annual Sturgis® Motorcycle

Rally™. August 8-14, 2016 has the potential to be

one of the greatest and perhaps largest gathering of

motorcycle enthusiasts of all time. The time is

drawing near quickly that we will be right smack dab

in the middle of Main Street madness, celebrating

the 76th year of the Sturgis Rally.

Many of you are planning to attend this epic event

and will become a part of Sturgis® Motorcycle

Rally™ history. Sturgis offers one of the best biker

experiences in the world that is anticipated by

thousands of fans months, even years in advance.

The magic of the Hills is mesmerizing and the

roads, well; there are few places on this good earth

that offer this kind of riding.

Incredible roads like Needles Highway, Iron

Mountain Road, the Wildlife Loop, Vanocker Canyon

Road and Spearfish Canyon take you to amazing

destinations - Mount Rushmore National Memorial,

Custer State Park, Crazy Horse Memorial, Bear

Butte State Park, the Badlands and Devil’s Tower

National Monument. Highway 14A’s big, wide turns

transport you to the infamous town of Deadwood

and the mining town of Lead, and the awe inspiring

Highway 385 meanders past towns like Hill City,

Silver City and Custer, all contained in the Black

Hills National Forest. It’s breathtaking and it’s

glorious and it will make you want to return each


The Sturgis® Motorcycle Rally™ is the experience

of a lifetime in a place where local people can still

show you a thing or two about hospitality and

visiting exhibitors can show you anything and

everything you’d want or need to dress you up or

dress up your bike. Or heck, demo virtually every

kind of bike on the market - custom, V-Twin or

metric. It’s like being a kid again, in a candy store.

Only better! Because in addition to the bikes there

are concerts and races and bike shows, five blocks

of Main Street bikes-only street vibe, the 14th

Annual Mayor’s Ride, Michael Lichter’s annual

exhibit, the Sturgis Motorcycle Museum & Hall of

Fame, organized rides, some pretty impressive

watering holes, custom legends, blue skies and

warm, sunny days.

The Ride is taking place on Sunday, August 7. The

Pool Party is scheduled for Tuesday, August 9.

Carey Hart is returning to the Sturgis Rally this year

after attending the 75th Sturgis® Motorcycle Rally™

as the Grand Marshall of the Mayor’s Ride. This

year, you are invited to join Carey and company to

be a part of a new charity event called the ‘Good


All bikes and riders are welcome to be a part of this

unique riding event. The ride will leave from Indian

Motorcycle Sturgis at 2130 Main Street in Sturgis at

10:00am on Sunday, August 7. The ride will end in

Belle Fourche where lunch will be served. All

participants will receive some sweet memorabilia in

your own swag bag. Participants will also be invited

to a one of a kind pool party hosted by Bell Helmets

on Tuesday evening at the Broken Spoke.

Register for the Carey Hart Good RideRegistration

for the Good Ride is $176 per person. Proceeds

from this ride will benefit the Sturgis Brown High

School Welding class. Space is limited to 125 so

pre-registration is recommended.